A playful expression with happy and energetic colours reflect Vikinglotto’s personality.
The visual identity has strategically been developed to reflect the Brand Personality, and enable visual communication for men and women aged 25–45 with medium to high education and income – our target group. The product‘s strategic position lies between the National Lotto and Eurojackpot – Vikinglotto will liberate your life.

Entirety and variety
The guidelines for the visual toolkit create a system witch ensures an overall entirety of the brand. The tools are however also designed to facilitate a variety of expressions that are still in touch with the overall distinct visual profile.