Main endorsement logo
Secondary endorsement logo
Protection zone and minimum size
The minimum clear space around both the main and secondary logo is equal to the size of the letter “o” in Vikinglotto. The same rule applies to logo versions with endorsment.
For the logo to be legible and visible it is important that the logo has enough empty space surrounding it – any other elements should never be placed within the protection zone.
The minimum size of the main endorsement logo 11,171 mm printed and 31,665 px on screen. The secondary endorsement logo has to be minimum 18,046 mm on print and 51,154 px on screen. This is to ensure that the logo’s legibility is optimal, even on smaller formats, such as app’s.
The primary logo colour is bright Royal Blue.
The turquoise colour is an additional colour meant for backgrounds and for the smile when used independently. The logo itself or parts of it, should never appear in this colour.
A combined use of the Royal Blue and turquoise gives the brand a fresh and vivid expression.
The CMYK interpretation of the colours are not as vivid as RGB due to normal technical limitiations with printed colours. When optional, PMS colours are preferred for print.
1. The logo should only appear in it’s defined propotions. Never stretch or skew the logo in any direction! In case of space issues, consider use of the secondary logo.
2. The logo should always have a 90˚ horizontal position. Never tilt, rotate or reflect the logo or any parts of it.
3. Never create any other versions of the logo than the versions defined here. Do not split the word, create any new configurations or change the colour.
4. Always make sure there is adequate contrast between logo and background to preserve legibility.
Vikinglotto is a lottery which operates in several European countries. The logo is a brand element which unites the product across the different operating markets, and creates a coherent brand identity.
To reflect Vikinglotto’s poisition as a youthful brand our logo has received an updated design that appeals to our target audience. People in this group have the following characteristics; men and women, aged 25–45, with medium to high education and income.
Vikinglotto’s value proposition – The freedom to create a better life for yourself and your close ones – is a recurring theme throughout the brand identity.
The logotype is based on a distinct sans serif which reflects the brand values and personality; social, friendly, energetic, likeable, adventurous, carefree and generous. The geometric and round shapes, and use of lowercase letters amplifies Vikinglotto’s approachable and cheerful personality.
The descender of the letter “g” in the logotype is converted into a smile, symbolizing the joy and excitement associated with the Vikinglotto brand.
The guidelines should always be followed when implementing the logo on any brand application and developing visual communication for Vikinglotto.